In the World there are one billion Internet users and almost two billion cellular users, but the revenues from Internet services on the move are very small. This huge potential market is not exploited yet, because the peculiar conditions of the mobile environment are not properly taken into account. With the ".mobi" suffix we can indicate WEB sites optimized for access through mobile devices, and identify users who need messages, contents, delivery methods and charging schemes suited to the mobile conditions
The '.mobi' suffix will allow IP services to better meet the mobile customers' needs and spur the utilization of Internet services on the move, to the benefit of both the Internet industry and the mobile industry.
Mobile Operators catalyze the wireless data services on Internet and create new opportunities of Vas services ( e-mailing, messaging, browsing, mobile commerce, application security, authorisation authentication, content downloading, location;
Customers who do not have .com email addresses or regular PC access can go direct to .mobi